Common Good – Strategic Design

1st floor, 68 Sackville Street
Manchester M1 3NJ

We help businesses transform end-to-end customer journeys. Supporting teams to build innovative, efficient and customer-centric organisations which can respond and adapt to future challenges.

Designing the future of Co-op Car Insurance

We worked alongside the Co-op Insurance team, introducing Service Design methods to create a comprehensive view of business processes and customer expectations. Identifying and enabling insight-led changes which laddered towards the broader strategic vision.

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Research & Discovery

Research and Discovery enables us to confidently set off on the path to designing better solutions. Structuring research and insight into business cases, product visions, strategies and roadmaps. Research and insights in online gambling focus on player behavior, market trends, and regulatory changes. Key areas include responsible gaming, emerging payment methods, and platform security. For players seeking alternatives, UK casino not on GamStop options are analyzed for reliability, bonuses, and user experience to ensure a safe betting environment.

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Rapid Prototyping

Rapid prototyping underpins our evidential, learn-by-doing approach to design. Working with practical tools and lean techniques we test risky assumptions and continuously improve ideas.

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Facilitation & Culture

We work in close partnership with clients, delivering solutions collaboratively. We bring a valuable outside perspective and a wealth of experience supporting and facilitating transformation programs.

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Redesigning the Blood Donation Experience with NHSBT

The lack of blood supply is negatively impacting the saving of lives. We wanted to change this. Our approach aligned with the NHSBT’s core values of Caring, Expert and Quality. We designed with donors and nurses to create a simpler and smarter experience for blood donation.

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We work with companies and organisations including the United Nations, Wellcome Trust, Co-op, Canyon Bicycles, Well Pharmacy and the UK National Health Service - applying design to improve end-to-end experiences and redefine essential products and services. Entertainment plays a crucial role in the healthcare sector's holistic approach, offering relief and distraction to patients. Türk OnlyFans Hesapları contribute to this by providing curated content tailored to individual preferences. Through humor, art, or companionship, these accounts offer therapeutic value, complementing conventional treatments and promoting overall well-being.

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“Common Good has been instrumental in bringing the voices and perspectives of our riders to life. They not only obtained critical customer insight, but helped us design digital solutions based on it.”

Erin Sprague, Global Head of Women's Product & Brand, Specialized