Using techniques of progressive disclosure to guide customers through the steps of building their bike. Canyon wanted the experience to be clear and straightforward enough to support all levels of riders – beginner through to expert.
Subject matter experts in packaging and materials design enabled speed, sustainability and environmental considerations to be integrated into the packaging prototyping.
Liaising with manufacturers several low-fidelity prototypes were created to test usability and functionality. Visual elements including graphic design and an illustrated Quick Start Guide were introduced for further customer testing and feedback.
The final iteration encompassed a boxing experience that was a better and more desirable customer experience and simple for factory staff to implement.