hello@common-good.co 0161 236 9898

1st floor, 68 Sackville Street
Manchester M1 3NJ

Directions
Research & Discovery

Identifying the right opportunities

This service uncovers new opportunities that set a clear vision and strategy to build the right service and products. We use our design methodologies and toolkit to understand the business goals, market challenges and better understand customer behaviours.

Business outcomes

  • Understanding of customers, market and business
  • Business cases & visualised opportunities
  • Service vision & strategic product roadmap

Why do a discovery project?

The world is becoming more complex, customer behaviour is changing and businesses need to transform to keep up. By identifying new opportunities that de-risks change and supports the design of smarter services and products, organisations can increase profit and innovate to open up new revenue streams.

Leading with research, insight and data in beneficial to building the big picture of both the business and customer. Uncovering new opportunities and visualising priority areas helps simplify the complex and aligns business objectives to the strategic vision.

Common Good work in close partnership with clients, delivering solutions collaboratively and with momentum. We bring a valuable outside perspective and a wealth of experience supporting and facilitating transformation programs. 

Let’s talk discovery

Our other services

Rapid Prototyping

Prototyping underpins our evidential, learn-by-doing approach to design. Working with practical tools and lean techniques we test risky assumptions and continuously improve ideas.

More about prototyping

Product Design Sprint

We help companies create better, innovative products. A product design sprint is a collaborative process that starts with a design challenge and ends with a tested prototype in five days.

More about design sprints

Facilitation & Culture

We work in close partnership with clients, delivering solutions collaboratively. We bring a valuable outside perspective and a wealth of experience supporting and facilitating transformation programs.

Let’s talk culture

Get in touch

We’d love to hear from you. We’re always interested in meeting new people, businesses and organisations.

hello@common-good.co
0161 236 9898

Find us

1st floor, 68 Sackville Street
Manchester M1 3NJ