Common Good help companies and organisations take advantage of the transformational power of design. We identify opportunities to create products, services and experiences which transform businesses and help to make the world a better, smarter and simpler place for everyone.
Discovery enables teams to confidently set off on the path to designing better, simpler and more complete solutions. Structuring insight and analysis into product visions, strategies and roadmaps.
Prototyping underpins our evidential, learn-by-doing approach to design. Working with practical tools and lean techniques we test risky assumptions and continuously improve ideas.
We work in close partnership with clients, delivering solutions collaboratively. We bring a valuable outside perspective and a wealth of experience supporting and facilitating transformation programs.
We work with companies and organisations including the United Nations, Wellcome Trust, Co-op, Canyon Bicycles, Well Pharmacy and the UK National Health Service – applying design to improve end-to-end experiences and redefine essential products and services.