Common Good help businesses and organisations take advantage of the transformational power of design. We identify opportunities to create products, services and experiences which transform and help to make the world a better, simpler and smarter place for everyone.
Research and Discovery enables us to confidently set off on the path to designing better solutions. Structuring research and insight into business cases, product visions, strategies and roadmaps.
Rapid prototyping underpins our evidential, learn-by-doing approach to design. Working with practical tools and lean techniques we test risky assumptions and continuously improve ideas.
We work in close partnership with clients, delivering solutions collaboratively. We bring a valuable outside perspective and a wealth of experience supporting and facilitating transformation programs.
We work with companies and organisations including the United Nations, Wellcome Trust, Co-op, Canyon Bicycles, Well Pharmacy and the UK National Health Service – applying design to improve end-to-end experiences and redefine essential products and services.
“Common Good has been instrumental in bringing the voices and perspectives of our riders to life. They not only obtained critical customer insight, but helped us design digital solutions based on it.”