We partner with clients to help solve their biggest challenges through effective use of research, design and technology. We’re an independent, Manchester-based studio and we work with businesses across the globe.
Why we’re called Common Good
Challenges of Rapid Change
As a team we’re built to understand and create the future. Our approach and process brings a valuable outside-in perspective, and we collaborate closely with clients to tackle rapid change by launching smarter products and services together.
Team is everything
Speed and Scale
We work at speed and scale and help our clients to do the same, side-stepping ‘analysis paralysis’. We help companies benefit from customer research, rapid prototyping and short cycles of development. These behaviours help us reduce risk and release successful, sustainable, data-driven products.
Our process is customer focused - we talk, listen and observe to identify patterns in user behaviours. Techniques such as ethnographic research and rapid prototyping help us test our theories and witness, first-hand, what really matters to people - a vital cog in the Common Good process.
Our typical engagement with a client is in six week sprints and involves a team of approximately 5-6 people - not including members from the client’s side. We work on a limited number of projects a year and we always look to partner with companies which are inherently good. By this we mean the products and services they provide are born out of a shared ambition to make a positive contribution to the world. Benefiting customers by making their lives easier and more fulfilled. Common Good’s focus is on helping clients realise their ambitions by creating exceptional, human-centred products and services.