We’re a multidisciplinary design and innovation consultancy

About Us


We partner with clients to help solve their biggest challenges through effective use of research, design and technology. We’re an independent, Manchester-based studio and we work with businesses across the globe.

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Why we’re called Common Good

Challenges of Rapid Change

As a team we’re built to understand and create the future. Our approach and process brings a valuable outside-in perspective, and we collaborate closely with clients to tackle rapid change by launching smarter products and services together.

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Team is everything

Speed and Scale

We work at speed and scale and help our clients to do the same, side-stepping ‘analysis paralysis’. We help companies benefit from customer research, rapid prototyping and short cycles of development. These behaviours help us reduce risk and release successful, sustainable, data-driven products.

Our process is customer focused - we talk, listen and observe to identify patterns in user behaviours. Techniques such as ethnographic research and rapid prototyping help us test our theories and witness, first-hand, what really matters to people - a vital cog in the Common Good process.

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Shared Vision

Our typical engagement with a client is in six week sprints and involves a team of approximately 5-6 people - not including members from the client’s side. We work on a limited number of projects a year and we always look to partner with companies which are inherently good. By this we mean the products and services they provide are born out of a shared ambition to make a positive contribution to the world. Benefiting customers by making their lives easier and more fulfilled. Common Good’s focus is on helping clients realise their ambitions by creating exceptional, human-centred products and services.

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Human-Centred Design

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