Our purpose is to make the world a better, smarter and simpler place through the design of exceptional products, services and experiences.
Our work spans design research, service design, user experience design, business design and prototyping. Our approach facilitates companies to become more customer-centric by helping them adopt a human-centred mindset. We’re driven by company culture, with core teams of people who can explore, imagine, prototype and test ideas.
Common Good work with businesses and organisations which have a strong sense of purpose and values, and a clear reason to exist outside of just profit. We search out opportunities which allow us to take on new and diverse challenges, helping clients improve and grow their businesses through smart working and innovative thinking. We focus on becoming partners because our experience has shown us success is based on thriving relationships and teamwork.
We’re a team of diverse, experienced and talented people. As a team, we have a collaborative open culture and a unique mindset and approach. We’re driven by people who are passionate about the well-being of people and society. As a team we share a desire to pursue projects and relationships which allow us to create positive change and value.